Consumer expectations from companies do tailor products and services for each off them individually has grown. The online platforms have enabled E-Commerce websites to create recommendations according to the customer has previously bought or purchased. for example, the shows the one decides to watch on TV will determine what Netflix adds to the user’s watch list.
this amount of personalization doesn’t just give be customer what they need but also creates a closer relationship between the brand and that customer. The increasing awareness among brands that personalization creates a sense of value for customers. today it is easier than ever to begin a business endeavor because online platforms remove all the overheads that come via the traditional retail type of marketing
reasons why product personalization is taking over the market by storm
- generating more sales: yes, personalization involves the benefit of increasing the sales by huge numbers but it also keeps the customers satisfied which is more important in any business. This creates loyalty and coaxes the customer too roughly recommend the same product throughout their circle. 75% of the consumers consider buying customize products or services even at the cost of high and prices. What’s more, is the fact that 48% of these customers would be willing to wait longer for a customized product or service.
- Increasing the profit margin: before the emergence of custom products, businesses had to stockpile the products in bulk generally from a third-party manufacturer. This increases the risk of wasting revenue because if the product did not sell it was returned to that company again.
- Standing out from the competition: offering unique products suggest custom-designed clothing material to the client pool makes a big difference in the decision-making process of the customer. this helps one business to be differentiated from the other even if they are from the same niche.
- elimination of higher inventory costs: with a little into unity, customizing the same stock of items that the business already sells simply buy a few clicks online is easy.
gain a Better customer inside using the power of personalization
platforms like 12Tees, which is this Thailand based company has a certain set of tools that allows the user to design and create their products. The website has a variety of options such as polo shirt design, jackets that be customized and printed on with desired logos and unique designs, etc. check out the website for more information on the services they provide