Marketing Automation: Tips For An Effective Strategy

Marketing Automation is a powerful strategy that can achieve excellent results by automating actions if done manually, would be very complicated and expensive to carry them out. It includes aspects such as segmentation, lead nurturing, campaign management, among others, and is aimed at helping your potential customers evolve in the sales funnel (sales funnel) so that they end up fulfilling the objective of the website and also end up being true ambassadors for your brand.

Marketing automation is used to get online marketing (รับ ทำการ ตลาด ออนไลน์, which is the term in Thai) companies to prioritize and execute their marketing actions in an efficient and agile way, which allows them to meet the proposed objectives in a short time.

Some types of marketing automation strategies are:

  1. Don’t Start Automating If You Don’t Have Someone To Do It

You should not undertake actions of providing valuable content to contacts who have not yet shown interest in your products or services. The automation of valuable content must be as personalized as possible; to achieve this, proper segmentation of contacts is essential.

To have a database of contacts to supply valuable content, it is essential to have effective strategies for generating leads (potential customers).

  1. Reduce The Number Of Platforms In Marketing Automation Processes

An important aspect of marketing automation has as few tools as possible, allowing multiple processes to be integrated easily. The ideal approach would be to adopt a platform that carries out all the processes and allows us to follow the evolution of the lead from the first moment during all phases of the marketing and sales cycle.

Some companies implement many tools to automate each marketing automation process: sending emails, landing page design, social media management, web analytics, among others.

  1. Marketing Automation Is A Means, Not An End

Marketing automation must be integrated into the organization’s marketing strategy to help optimize processes and results. It’s not about automating for automating; it’s about seeing how technologies help your marketing strategy.

This means that we must first have the strategy (objectives, audiences, tactics), and then we design the strategy to automate them.