Everybody these days uses different kinds of spam filters to prevent their inbox from being hit by unwanted emails. And these filters go through the contents of every mail to get it checked.
Every time you send an email, it indirectly influences the sender’s reputation. And not only the reputation but also the deliverability of the email. Sending the email with blocked and spam content can have a major effect on your reputation. You must have a track record of all your email spam and take measures for the reduction of the same. You can monitoryour content while engaging with the audiences to help your email land in the inbox safely.
Let us evaluate the spam content
- Words are written mostly in capitals
- The list of spam words and spam terminology
- Subject lines either too long or short
- Number of exclamations and other characters used in the content
- The typical wordy content
- Emails with only emails
If you are someone with subscribers, then your content must be engaging to the subscribers and avoid pushing yourself to the spam. You must take a chance with a spam test only to understand the quality of your email. It’s not a big deal for the subscribers to unsubscribe your unworthy content so make sure you provide content that is worth it for them.You can use the spam test to eliminate the content blocks, and then there might be a chance for yourself to be placed in the inbox.
With the technological upgrade, modern inboxes are capable of detecting and preventing spam and all the displeasing emails to the users’ inboxes. Running spam tests will enable you to understand the take on email content quality. You may also try testing with the contents to check the possibility of its landing somewhere else. And if the email lands in your inbox that means you may just have passed the spam filter.
- The spam test
The spam filter makes a check for a variety of things that are related to the email to ensure it meets the minimum requirement. And in case they don’t meet the requirement, then the filter shall flag it as spam and they shall be moved to the spam folder. The spam testproceeds an analysis similar to this process and intimates you if the email has passed the test or not.
- The success of spam test
The spam testshall provide you with a copy of the element and the filter shall interpret it as spam. Every filter is different in its aspect, using a variety of scores and to await assign the rank the spam to the email. Once you are done with thespam test, you shall receive the result, and having that, you will be able to make changes. It will enable the campaigns to not block the spam filters.
It is mandatory to keep in mind thatemail content is the main factor that influences inbox placement. There isa possibility that you might pass the spam testbut still land in the spam folder.
It takes time to build subscribers, thus making it more important to maintain a healthy relationwith them. Taking thespam test and focusing on active engagers may help in building the prevention of blocks. It may also allow the increase in possibility of inbox placement.